Posts tagged TheBusinessofFun
Last weekend we packed the Land Yacht with Spyder and Smith Optics promo items, a bunch of cases of Carlsberg, all-natural goodies from Justin’s Nut Butter, and Colby James West, and headed across the wind swept tundra of Wyoming’s I-80 corridor to Salt Lake City for the World Premiere of Warren Miller Entertainment’s latest release, ‘Flow State.’ During the two days and nights we were there, we had a chance to interact with a ton of enthusiastic skiers, Spyder fans, and partners like the U.S. Ski Team.
To help us spread the stoke, we had in attendance a sizable roster of Spyder Athletes, including Chris Davenport, Daron Rahlves, Julian Carr, Jess McMillan, Colby West, Tommy Moe, Tyler Ceccanti, and Steven Nyman. As stars of the movie, their excitement level was off the charts, which translated quite well to the multitudes of fans who converged on the Land Yacht for autographed athlete posters.
For several years now, Spyder has enjoyed an illustrious partnership with Warren Miller Entertainment – these WME films have become the canvas upon which our diverse group of athletes show their skills every fall, and this year’s film was no exception. From a last-minute, hammer-down ride to the heli pad in Nascar star Regan Smith’s stock car for Jess McMillan, to bottomless pow skiing in Japan by Tyler Ceccanti, to a hilarious lesson in Austrian language and culture by funny guy Colby West, the film shows just how talented and diverse our team is. The reach of these films is tremendous – by far the most popular ski film tour out there – and we’re stoked we can use them as a vehicle to showcase our athletes and the Spyder Brand.
The Warren Miller Tour rages on, and will be coming to a city near you, so be sure to check out their tour calendar so you don’t miss the spectacle. We’ll be in the mix for the Denver and Boulder shows, so look for the Land Yacht and come say hi.
Below you’ll find a video compilation of some of the action from the World Premiere, and after the jump you’ll find some photos.
We hope everyone’s as fired up for winter as we are – nothing like an action packed ski film to get you there!
-Your Spyder Marketing Team